As the saying goes, Content is the King, content has proved to be a major factor for determining the brand value and growth of any business. With digitalization and increase in the use of Social Media and websites, companies today are focusing largely on content marketing. With millions and millions of articles on internet being posted every day, there seems very less chances of your content being read by your target customers. So, the challenge remains in differentiating your content from the rest and making sure that it is read by your target customers.
Today, we will discuss on how can businesses differentiate themselves from other brands and create meaningful messaging that attracts the right customers? Let’s get started with the best content marketing tips:
Know Your Audience
While writing a content you should first get answers to the questions regarding:
- Who are you writing the content for?
- What is the objective of the content?
- When is the right time to publish the content?
- Which channels will you be using to publish and market the content?
Your audience should always be an important part of your branding strategy. Your effort in developing a content makes no sense if it does not meet the need of your target audience. Hence, it is very crucial to keep in mind the demographic of your target audience while planning in how to structure your content and what will appeal to their interests and values. For instance, if you are writing on makeup services for brides, your primary audience will be women. So, while writing the content, you need to tailor it to appeal to brides. Your content should create an image that you’re committed to providing them with a great experience through your dedication and experience in the industry.
Similarly, you should also research on the sites and blogs your target audience spends time on. This will help you in deciding on the channels to post your content. For instance, if you notice that they interact more with videos rather than images, then make video content and post it on sites like YouTube.
Create a Content Strategy
Having identified your target audience, now you should work on developing a strong content strategy. Creating a content focused on your company’s story helps you connect with your customers on a more personal level. Then, the next step is to choose appropriate channels to share your content with your audience. Some of the most used channels to promote your content are websites, social media platforms, blog posts, videos, webinars, etc. Lastly, you need to create a content schedule to keep track of your content marketing plans. Content schedule helps you determine what you want to publish, when you want to publish and how often you want to publish your content. You can get content marketing tips on creating content strategy from digital marketing agencies too.
Use Blogs for Brand Awareness
When it comes to types of content marketing tools, blogs are seen to be the most commonly used tool. Having a company blog page will definitely be a valuable tool for building brand awareness through content marketing. While creating blogs, you should come up with new and unique content. Posting contents that has been posted numerous times by competitors won’t help you stand out among others. However, if you can’t come up with new topics every time, try out a different way to talk about something that has been done before. Also, the information you are using in your blog content should be accurate and trustworthy. This way, you can gain the trust and confidence of your current and potential customers.
Similarly, while choosing a blog topic, research on what your audience is interested in. You can also write on topics that give your audience information on the products and services your company is offering. For instance, if you are a travel and tour company, you can write about things to do or places to visit in various destinations.
Send Email Newsletters
Email Newsletters are still one of the most integral part of any brand awareness campaign. To make sure that your audience doesn’t miss any of your posts, try linking your recent contents on regular basis. Creating a new content is not just enough. You need to make sure that it reaches your target content and they read it.
You can link your recent content in social media or on the homepage of your site to direct your audience to new blogs, articles, webinars or podcasts, etc. Along with this, you should also try engaging with your customers. You need to encourage them to respond directly to your email with any questions or comments you may have. This will send an image that you are interested in addressing their queries, comments or feedback.
Use Social Media to Promote your Content
The power of Social Media for content marketing cannot be neglected in today’s world. Social media platforms like Facebook and Twitter are proven ways to promote your brand and reach a larger audience. These platforms allows your content to be shared with the mass just with a click. Posting on social media is also beneficial as it allows the users not only to share their opinion about your content but also create two way engagement. Your company’s brand awareness campaign is incomplete without social media platforms.
Analyze your Results
Creating a content marketing strategy and following it is not enough. You need to track the performance of your content strategy regularly and analyze the results. Monitoring, recording and analysis of the results should be a part of your content marketing strategy. Analyzing the results will help you understand which strategy is performing well and which ones need improvement. Tools like Google Analytics are very useful for understanding how your content is doing online. You can also identify which types of content marketing tools are performing better.
Do you need assistance in creating a content marketing strategy?
Mark Archer has years of experience in developing content strategy and running brand awareness campaign for diverse organizations, be it small or large scaled organizations.
He is a former digital marketing agency owner specializing in branding, content creation and conversion and optimization. His job is to be experts in branding and marketing, that leverages technology to achieve maximum results, so that our clients can focus on what they do best – running their business. We experiment on different types of content marketing tools to get the desired results.
